Innovation Consulting

Invention Processes

We utilise a number of custom tools to channel creativity and help invent new things. Many of these techniques are brought to bear in an innovative and competitive workshop environment that addresses one or more key issues and brings together staff from all levels within a company. It is this cross-boundary working which germinates the very best ideas. The combination of cross-disciplinary, multi-level staff delegates and Azur’s unique tools within the workshop environment brings out the best in people. Although every situation is different, we use one or more of the following ingredients to bring the inventive process to life:

The key to successful innovating is to have the requisite initial idea resource.

Route To Market

Choosing the best route to market is an important part of product strategy that takes account of Competitor Intelligence, prior-art and company aspirations. In many situations self-manufacture of an item is appropriate, however, in others licencing or IP sale may be more beneficial. This can be especially true when a small number of companies dominate a market. 

Azur Innovation has experience in taking products directly to market, packaging IP for technology or patent licencing and in software licencing, and is able to assist or consult in these areas.

Competitor Analysis

Competitive Analysis uses Business Intelligence techniques to support better decision making. When introducing new products or services it is essential that the market structure around the innovation is understood and planned-for. 

Azur Innovation is able to provide Competitive Analysis services that include:

Competitive Analysis often takes the form of short reports but can also be written as an evolving document to provide support and strategic advice in development projects.